Studio Kentaro Nakamura

We designed the visual identity for Kamigyo・Kyogashi Marché, a wagashi (traditional Japanese confectionery) event held for the first time in Kyoto. The project included the logo, flyer, poster, and venue signage.

Among the many varieties of wagashi, one of the most recognizable—and even represented as an emoji—is dango 🍡. For the logo, we replaced the interpunct in the event name with a dango motif and combined it with hand-drawn lettering.

At the same time, Kyoto’s kyogashi is defined by its diversity. These seasonal sweets appear in many shapes, colors, and textures. The visual language of the project draws from this richness: the forms are based on actual kyogashi, while their internal patterns depict ingredients such as rice, beans, and sugar, as well as characteristic mouthfeels like smoothness or a sandy texture.

We also designed the venue signage to help visitors navigate the event smoothly and locate their desired shops.

As the event was held for the first time and lasted only a few hours, we worked with existing panels and frames at the venue and placed signs in highly visible locations, including above areas where congestion was expected.
Durable tarpaulin was selected for the signage to allow reuse in future editions of the event.